The National Campaign to Stop Red Light Running

National Stop On Red Week 2003
August 30-September 5, 2003

Each year, National Stop on Red Week is held to educate Americans about the dangers of running red lights and to focus on effective solutions to deter this dangerous and often deadly habit. This year National Stop on Red Week coincided with the Labor Day holiday and back to school activities. As holiday traffic fatalities generally increase and as our children head back to school, it was an especially important time to stop on red.

While National Stop on Red Week is sponsored by the Federal Highway Administration and the American Trauma Society, the success of the program is focused on local efforts across the country. For information regarding events in your area, contact your local chapter of the American Trauma Society (www.amtrauma.org) or your state highway safety office.
The National Campaign to Stop Red Light Running teamed up with local red light running prevention groups and Major League Baseball teams in three cities to mark National Stop on Red Week. The Campaign held morning news events at dangerous intersections in Phoenix, AZ; Baltimore, MD; and Los Angeles, CA followed by Stop on Red Night at the Ballpark events with the Arizona Diamondbacks, the Baltimore Orioles and the 2002 World Champion Anaheim Angels.

High profile players from each baseball team have agreed to participate in a poster and billboard campaign with a “Get Home Safe” theme. The posters were given to fans as they entered the stadium and five billboards were placed in each city courtesy of the Outdoor Advertising Association of America.

The Campaign also participated in a kickoff event in Garland, TX where city and law enforcement officials launched a red light photo enforcement program and highlighted National Stop on Red Week. Leslie Blakey, executive director of The National Campaign to Stop Red Light Running, spoke at the event from a national red light running prevention perspective.

On September 4, the National Campaign to Stop Red Light Running was successful in our efforts to light the Empire State Building up like a stop light in honor of National Stop on Red Week. Next year we hope to repeat this stunning visual reminder to Stop on Red.